{"id":6902,"date":"2018-09-15T07:25:57","date_gmt":"2018-09-15T07:25:57","guid":{"rendered":"https:\/\/barcelonaexport.projectes.biz\/en\/?p=6902"},"modified":"2024-10-28T09:42:12","modified_gmt":"2024-10-28T09:42:12","slug":"case-study-motores-campeon-gardening-sector-france","status":"publish","type":"post","link":"https:\/\/barcelonaexport.projectes.biz\/en\/case-study-motores-campeon-gardening-sector-france\/","title":{"rendered":"Case study: Motores Campe\u00f3n and the gardening sector in France"},"content":{"rendered":"

Who is Motores Campe\u00f3n?<\/strong><\/h2>\n

Motores Campe\u00f3n<\/strong><\/a> is a Catalan company that manufactures and distributes electropumps mainly for gardening<\/strong>. Since 1997, it has had a strong experience in the sector, a product of its own manufacturing with high added value, a good after-sales service and a spare parts service in less than 24 hours.<\/p>\n

Aware that the French market is one of the most important in the world of gardening<\/strong>, they decided to push their exports towards the most active marke<\/strong>t of their activity. And they intend to do so through a network of sales agents throughout France.<\/p>\n

There are many competitors and players in the field of pumps and compressors for professionals<\/strong>. The market is highly developed and competitive.<\/p>\n

Export history in France<\/strong><\/h2>\n

A few years ago, Motores Campeon lost its leading position on the French market<\/strong> and its export turnover in France fell considerably, which is why it decided to strengthen its network of multi-portfolio sales agents in the gardening sector.<\/p>\n

The French gardening market<\/strong><\/h2>\n

In France, 17.2 million people regularly live in houses. More than half of the houses have a garden area of at least 600 m\u00b2, and 89% of the French houses have a garden area at home<\/strong>. The median area of the garden is the highest in Europe, with a median area of 500 m\u00b2.<\/p>\n

\"El<\/p>\n

<\/h2>\n

French garden and DIY sellers<\/strong><\/h2>\n

It was relatively easy for us to identify the commercial agents in the sector. We have created a database of 30 sales agents, covering all regions of France.<\/p>\n

After the company presentation, we were able to identify and introduce 7 agents who were interested in the company<\/strong>.<\/a> These agents from a wide range of fields are looking for, among others, the following channels: distribution of gardening products, companies in the gardening, DIY, forestry and agriculture sectors in general, central gardening purchasing, PPE, hardware, industrial supply, public works and DIY distribution.<\/p>\n

Motores Campeon<\/strong><\/a> has decided to negotiate and sign the representation contract with 4<\/strong> of them, to whom it has given initial training and with whom it has already started working.<\/p>\n

We wish our client every success in this new internationalization to the neighbouring country.<\/p>\n

Other links of interest:<\/h2>\n

The French gardening market<\/a><\/p>\n

Case Study: Exporting Lusan Fasteners<\/a><\/p>\n

Case of success: The internationalisation of Singular Spirits\u2019 artisanal spirits<\/a><\/p>\n

Case of success: The internationalisation of La Cuina de la Iaia\u2019s gourmet croquettes<\/a><\/p>\n

Case of success: The internationalisation of GMS Sistemas<\/a><\/p>\n

Case study: the company Ecoresinas exports its sunscreens in France<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Who is Motores Campe\u00f3n? Motores Campe\u00f3n is a Catalan company that manufactures and distributes electropumps mainly for gardening. Since 1997, it has had a strong experience in the sector, a product of its own manufacturing with high added value, a good after-sales service and a spare parts service in less than 24 hours. Aware that …<\/p>\n","protected":false},"author":1,"featured_media":6896,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[408,403],"tags":[383,89,222],"class_list":{"0":"post-6902","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog-en","8":"category-success-stories","9":"tag-accio-3","10":"tag-france","11":"tag-sales-agents","13":"with-featured-image"},"taxonomy_info":{"category":[{"value":408,"label":"Blog"},{"value":403,"label":"Success Stories"}],"post_tag":[{"value":383,"label":"ACCIO"},{"value":89,"label":"France"},{"value":222,"label":"Sales agents"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/08\/title.png",905,226,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/en\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":408,"name":"Blog","slug":"blog-en","term_group":0,"term_taxonomy_id":408,"taxonomy":"category","description":"","parent":0,"count":69,"filter":"raw","cat_ID":408,"category_count":69,"category_description":"","cat_name":"Blog","category_nicename":"blog-en","category_parent":0},{"term_id":403,"name":"Success Stories","slug":"success-stories","term_group":0,"term_taxonomy_id":403,"taxonomy":"category","description":"","parent":0,"count":8,"filter":"raw","cat_ID":403,"category_count":8,"category_description":"","cat_name":"Success Stories","category_nicename":"success-stories","category_parent":0}],"tag_info":[{"term_id":383,"name":"ACCIO","slug":"accio-3","term_group":0,"term_taxonomy_id":383,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":89,"name":"France","slug":"france","term_group":0,"term_taxonomy_id":89,"taxonomy":"post_tag","description":"","parent":0,"count":24,"filter":"raw"},{"term_id":222,"name":"Sales agents","slug":"sales-agents","term_group":0,"term_taxonomy_id":222,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/posts\/6902"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/comments?post=6902"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/posts\/6902\/revisions"}],"predecessor-version":[{"id":40704,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/posts\/6902\/revisions\/40704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/media\/6896"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/media?parent=6902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/categories?post=6902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/en\/wp-json\/wp\/v2\/tags?post=6902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}