{"id":7914,"date":"2019-01-08T11:17:23","date_gmt":"2019-01-08T11:17:23","guid":{"rendered":"https:\/\/barcelonaexport.projectes.biz\/?p=7914"},"modified":"2024-10-28T09:59:05","modified_gmt":"2024-10-28T09:59:05","slug":"tendencia-sector-vi-xina","status":"publish","type":"post","link":"https:\/\/barcelonaexport.projectes.biz\/ca\/tendencia-sector-vi-xina\/","title":{"rendered":"La tend\u00e8ncia del sector del vi a la Xina"},"content":{"rendered":"\n

El <\/strong>mercat del vi a la Xina<\/strong><\/a>,cinqu\u00e8 en l’actualitat, est\u00e0 reorganitzant la ind\u00fastria del vi a nivell mundial.<\/strong> Tendeix a convertir-se en el <\/strong>segon pa\u00eds consumidor del m\u00f3n<\/strong><\/a> despr\u00e9s d’USA<\/strong>. De moment, prefereix els vins francesos per\u00f2 el potencial \u00e9s enorme<\/strong> ja que \u00e9s un mercat de grans dimensions, amb curiositat i gran poder adquisitiu<\/strong>. En els propers 5 anys s’esperen incrementsde consum del 53%, nom\u00e9s en aquest pa\u00eds<\/strong>. Per\u00f2 conv\u00e9 saber que \u00e9s un mercat altament competitiu<\/strong> i per tant es necessita d’una forta experi\u00e8ncia exportadora.<\/strong><\/p>\n\n\n\n

Alguns punts importants sobre el consumidor\nde vi a la Xina<\/a>:<\/h2>\n\n\n\n

– El consumidor Xin\u00e8s <\/strong>prefereix el vi negre<\/strong><\/a> (80%)<\/strong> al blanc (20%)<\/p>\n\n\n\n

– Compra habitualment en l\u00ednia (49%)<\/strong> en un percentatge major al d’altres pa\u00efsos. Busquen la informaci\u00f3 en WeChat i Weibo<\/p>\n\n\n\n

– Incrementa anualment el nombre de consumidors <\/strong>de via la Xina.<\/p>\n\n\n\n

– Els increments anuals d’importaci\u00f3 superen el 30%<\/strong><\/p>\n\n\n\n

– Els vins preferits<\/strong> a nivell d’importaci\u00f3: Fran\u00e7a,Austr\u00e0lia, Xile, Espanya, It\u00e0lia, USA<\/strong><\/p>\n\n\n\n

– El consum anual per c\u00e0pita \u00e9s de 0.5 L.<\/strong><\/p>\n\n\n\n

– La mitjana d’edat del consumidor Xin\u00e8s est\u00e0 a la franja 18-29 anys<\/strong><\/p>\n\n\n\n

– Consumeixen les marques m\u00e9s conegudes<\/strong>, influenciats per marques de luxe molt prestigioses<\/p>\n\n\n\n

– Prefereixen packagings molt est\u00e8tics<\/strong> i vins de baixa graduaci\u00f3 <\/strong>alcoh\u00f2lica<\/p>\n\n\n\n

– Les ciutats m\u00e9s consumidores s\u00f3n: Pequ\u00edn, Xangai o Cant\u00f3<\/strong><\/p>\n\n\n\n

– El vi propi sol costar-li al consumidor el doble quea Espanya<\/strong><\/p>\n\n\n\n

– Augmenta el coneixement sobre els vins espanyols<\/strong>.<\/p>\n\n\n\n

– El canal HORECA<\/strong><\/a>representa 2\/3 del valor total del mercat<\/strong><\/p>\n\n\n\n

\"CHINE<\/figure><\/div>\n\n\n\n

Altres links d’inter\u00e8s:<\/h2>\n\n\n\n

El mercat gastron\u00f2mic a Fran\u00e7a<\/a><\/p>\n\n\n\n

Vinisud y Vinovision 2019, dues grans\nfires del sector del vi a Fran\u00e7a<\/a><\/p>\n\n\n\n

El mercat dels vins ecol\u00f2gics a Fran\u00e7a<\/a><\/p>\n\n\n\n

Vinisud 2018, la fira francesa dels vins de la Mediterr\u00e0nia<\/a><\/p>\n\n\n\n

Visitem el Forum Gastron\u00f2mic de Girona 2017<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El mercat del vi a la Xina,cinqu\u00e8 en l’actualitat, est\u00e0 reorganitzant la ind\u00fastria del vi a nivell mundial. Tendeix a convertir-se en el segon pa\u00eds consumidor del m\u00f3n despr\u00e9s d’USA. De moment, prefereix els vins francesos per\u00f2 el potencial \u00e9s enorme ja que \u00e9s un mercat de grans dimensions, amb curiositat i gran poder adquisitiu. …<\/p>\n","protected":false},"author":1,"featured_media":7722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[],"class_list":{"0":"post-7914","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog-ca","9":"with-featured-image"},"taxonomy_info":{"category":[{"value":407,"label":"Blog"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/12\/china-wine-trends-1024x225.png",905,199,true],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":70,"filter":"raw","cat_ID":407,"category_count":70,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/7914"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/comments?post=7914"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/7914\/revisions"}],"predecessor-version":[{"id":41214,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/7914\/revisions\/41214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media\/7722"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media?parent=7914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/categories?post=7914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/tags?post=7914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}