{"id":7274,"date":"2018-11-23T09:18:53","date_gmt":"2018-11-23T09:18:53","guid":{"rendered":"https:\/\/barcelonaexport.projectes.biz\/?p=7274"},"modified":"2024-10-28T09:59:08","modified_gmt":"2024-10-28T09:59:08","slug":"sector-packaging-franca","status":"publish","type":"post","link":"https:\/\/barcelonaexport.projectes.biz\/ca\/sector-packaging-franca\/","title":{"rendered":"El sector del packaging a Fran\u00e7a"},"content":{"rendered":"<p>El <strong>sector del packaging <\/strong>\u00e9s molt ampli:<strong> inclou m\u00e0quines d&#8217;ompliment, dosatge, envasat i taponat, encaixat, paletitzat, etc.<\/strong> Es tracta de serveis sol\u00b7licitats per tots els sectors d&#8217;activitat, encara que les principals demandes procedeixin de les ind\u00fastries <a href=\"https:\/\/www.entreprises.gouv.fr\/files\/files\/directions_services\/secteurs-professionnels\/etudes\/agroFR.pdf\" target=\"_blank\" rel=\"noopener\">aliment\u00e0ria<\/a>, <a href=\"https:\/\/www.emballagesmagazine.com\/actualites\/le-conditionnement-a-facon-pharmaceutique-se-concentre.11429\" target=\"_blank\" rel=\"noopener\">farmac\u00e8utica<\/a> i <a href=\"https:\/\/www.adi-na.fr\/wp-content\/uploads\/2017\/09\/Pr%C3%A9sentation-du-Secteur-Cosm%C3%A9tique.pdf\" target=\"_blank\" rel=\"noopener\">cosm\u00e8tica<\/a>.<\/p>\n<p>Per tant, es tracta d&#8217;un <strong>mercat exit\u00f3s i en creixement.<\/strong> Prova d&#8217;aix\u00f2 \u00e9s que representa aproximadament 35.000 milions de d\u00f2lars a tot el m\u00f3n i s&#8217;espera que es dupliqui en els propers 10 anys.<\/p>\n<p>I el <strong>sector del packaging a Fran\u00e7a no \u00e9s menys important<\/strong>, ja que ocupa el <strong>set\u00e8 lloc al mercat mundial de m\u00e0quines d&#8217;embalatge.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h1>No obstant aix\u00f2, perqu\u00e8 el mercat franc\u00e8s del packaging segueixi sent eficient, cal tenir fer algunes reflexions:<\/h1>\n<p>&nbsp;<\/p>\n<h2>El primer \u00e9s la R+D<\/h2>\n<p>De fet, <strong>la revoluci\u00f3 tecnol\u00f2gica en maquin\u00e0ria ja ha tingut lloc<\/strong>, per la qual cosa \u00e9s dif\u00edcil innovar considerablement. <strong>Les principals \u00e0rees de desenvolupament del sector del packaging a Fran\u00e7a se centren ara en la productivitat i els materials d&#8217;embalatge<\/strong>. Per\u00f2 aquestes s\u00f3n demandes fetes pels clients i no anticipades pels fabricants.<\/p>\n<p>&nbsp;<\/p>\n<h2>El segon \u00e9s el relacionat amb les exportacions<\/h2>\n<p>Especialment amb el problema d&#8217;establir un servei\u00a0post-venda. \u00c9s m\u00e9s <strong>complicat proporcionar un servei de manteniment de m\u00e0quines,<\/strong> en el qual sovint s&#8217;afegeix una barrera idiom\u00e0tica, que la barrera de la dist\u00e0ncia geogr\u00e0fica.<\/p>\n<p>&nbsp;<\/p>\n<h2>Tamb\u00e9 hi ha q\u00fcestions relacionades amb el m\u00e0rqueting i la comunicaci\u00f3<\/h2>\n<p>Finalment, <strong>la baixa taxa de renovaci\u00f3 d&#8217;aquest tipus d&#8217;equips limita el creixement del mercat franc\u00e8s del packaging<\/strong>. I all\u00e0 on es desenvolupa el m\u00e0rqueting promocional, el m\u00e0rqueting estrat\u00e8gic est\u00e0 molt poc present i no existeix una veritable intel\u00b7lig\u00e8ncia competitiva.<\/p>\n<p>Finalment, <strong>els aspectes reglamentaris i de disseny ecol\u00f2gic<\/strong> tamb\u00e9 estan cada vegada m\u00e9s presents en tots els sectors combinats, i tamb\u00e9 s\u00f3n rellevants per al mercat dels envasos. Per tant, <strong>tenir la certificaci\u00f3 ISO 9001 no \u00e9s un requisit previ obligatori<\/strong> per als clients, <strong>per\u00f2 la majoria de les empreses del sector del packaging treballen aplicant aquestes norme<\/strong>s.<\/p>\n<p>&nbsp;<\/p>\n<h2>Les principals xifres s\u00f3n:<\/h2>\n<p>&#8211;<strong>Fran\u00e7a compta amb 284 establiments en el sector dels envasos<\/strong> i de la fabricaci\u00f3 de m\u00e0quines d&#8217;envasament, 33 d&#8217;ells en\u00a0\u00cele-de-France.<\/p>\n<p>&#8211;<strong>Una facturaci\u00f3 total del sector franc\u00e8s de 912 milions d&#8217;euros<\/strong> en la fabricaci\u00f3 d&#8217;envasos, embalatges i equips de\u00a0pesatge, dels quals el 53% en exportaci\u00f3 al 2012.<\/p>\n<p>-El <strong>volum del mercat mundial del packaging \u00e9s de 35.000 milions de d\u00f2lars<\/strong> per a m\u00e0quines d&#8217;envasament i embalatge, xifra que s&#8217;espera que es dupliqui en els propers 10 anys.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Aix\u00ed doncs, <strong>el mercat franc\u00e8s del packaging \u00e9s un mercat que<\/strong>, encara que subjecte a moltes millores possibles, <strong>est\u00e0 ple de promeses i oportunitats per als propers anys.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Altres links d&#8217;inter\u00e8s<\/h2>\n<p><a href=\"\/?p=7274\">El sector del packaging a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6934\">El mercat de les TIC a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6758\">L\u2019exportaci\u00f3 de l\u2019objecte promocional a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6872\">El mercat franc\u00e8s de la jardineria<\/a><\/p>\n<p><a href=\"\/?p=6814\">Oportunitats de negoci en el sector de la decoraci\u00f3 d\u2019interiors<\/a><\/p>\n<p><a href=\"\/?p=6673\">L\u2019exportaci\u00f3 del sector decoraci\u00f3 a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6361\">Els productes ecol\u00f2gics a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6295\">El mercat dels vins ecol\u00f2gics a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=4339\">M\u00e8xic ens ofereix noves oportunitats de negoci<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector del packaging \u00e9s molt ampli: inclou m\u00e0quines d&#8217;ompliment, dosatge, envasat i taponat, encaixat, paletitzat, etc. Es tracta de serveis sol\u00b7licitats per tots els sectors d&#8217;activitat, encara que les principals demandes procedeixin de les ind\u00fastries aliment\u00e0ria, farmac\u00e8utica i cosm\u00e8tica. Per tant, es tracta d&#8217;un mercat exit\u00f3s i en creixement. Prova d&#8217;aix\u00f2 \u00e9s que representa &hellip;<\/p>\n","protected":false},"author":1,"featured_media":7304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[92,126],"class_list":{"0":"post-7274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog-ca","8":"tag-franca","9":"tag-packaging","11":"with-featured-image"},"taxonomy_info":{"category":[{"value":407,"label":"Blog"}],"post_tag":[{"value":92,"label":"Fran\u00e7a"},{"value":126,"label":"Packaging"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/11\/PACKAGING.png",905,229,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":70,"filter":"raw","cat_ID":407,"category_count":70,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":[{"term_id":92,"name":"Fran\u00e7a","slug":"franca","term_group":0,"term_taxonomy_id":92,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":126,"name":"Packaging","slug":"packaging","term_group":0,"term_taxonomy_id":126,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/7274"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/comments?post=7274"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/7274\/revisions"}],"predecessor-version":[{"id":41226,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/7274\/revisions\/41226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media\/7304"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media?parent=7274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/categories?post=7274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/tags?post=7274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}