L\u2019empresa ECORESINAS SLNE<\/strong><\/a> es dedica a la fabricaci\u00f3 de resines i micro-ciments per a revestiments de s\u00f2ls i parets<\/strong>, considerats com a materials per a la construcci\u00f3. Ecoresinas decideix d’exportar revestiments de s\u00f2ls a Fran\u00e7a per tal de cr\u00e8ixer i de diversificar el seu risc comercial<\/strong>.<\/p>\n L’empresa t\u00e9 4 tipus de productes i un producte estrella. Hi ha dos 2 productes de revestiment de s\u00f2ls autonivelladors que s\u00f3n el level color i el TRP, un altre revestiment de s\u00f2ls Epoxy que es diu Stone Color i un \u00faltim producte que \u00e9s el Micro-ciment poliuret\u00e0.<\/p>\n El producte estrella es diu Microquartz i \u00e9s una combinaci\u00f3 entre el revestiment de s\u00f2l Epoxy i poliuret\u00e0 que permete d’obtenir acabats de s\u00f2ls naturals, resistents, i de f\u00e0cil aplicaci\u00f3.<\/p>\n EcoResinas<\/strong> t\u00e9 suports de m\u00e0rqueting ben adequats : web responsive, Youtube, identitat gr\u00e0fica ben definida, xarxes socials i professionals (Facebook, linkedin), i cat\u00e0leg en l\u00ednia. L’empresa vol exportar revestiments de s\u00f2ls a Fran\u00e7a perqu\u00e8 \u00e9s un mercat amb molt bona acollida per la innovaci\u00f3 en aquests tipus de resines<\/strong>.<\/p>\n Perseguia donar un impuls al seu departament d\u2019exportaci\u00f3 i entrar al mercat franc\u00e8s<\/strong>, cercant distribu\u00efdores i agents comercials dins del sector de la construcci\u00f3<\/strong>.<\/p>\n <\/p>\n La dificultat del projecte rau en que hi ha un producte molt similar sovint utilitzat a Fran\u00e7a: el beton cir\u00e9, i \u00e9s de menors pretacions<\/strong>. Fa molts anys que utilitzen, el Beton Cir\u00e9 i coneixen molt b\u00e9 el tipus de producte, qu\u00e8 \u00e9s i quins s\u00f3n els punts negatius i positius. Aquest producte \u00e9s bastant utilitzat per obtenir un acabat natural, que \u00e9s exactament l\u2019objectiu de les solucions proposades per l’empresa Ecoresinas<\/strong>.<\/p>\n El beton cir\u00e9 est\u00e0 implantat en Fran\u00e7a des de fa molts anys, t\u00e9 molts prove\u00efdores, empreses del sector que ha desenvolupat xarxes molt implantades gr\u00e0cies al temps que porten.<\/p>\n A m\u00e9s a Fran\u00e7a hi ha una cosa diferent d\u2019Espanya \u00e9s que molts productes venuts als grans distribu\u00efdors s\u00f3n productes que han de ser referenciats, \u00e9s una part molt important del proc\u00e9s per a entrar i implantar el producte a llarg termini dins el mercat franc\u00e8s.<\/p>\n <\/p>\n Existeixen molts\u00a0agents comercials multicartera<\/a> dins el sector , gr\u00e0cies a la qual cosa podem crear una rica base de dades.<\/p>\n Tots mostren molt d\u2019inter\u00e8s en con\u00e8ixer m\u00e9s en profunditat els productes d\u2019Ecoresinas i la qualitat dels seus revestiments<\/strong>. Ecoresinas \u00e9s una empresa d\u2019estructura molt redu\u00efda i per tant ha de decidir acotar el nombre d\u2019agents comercials que pot gestionar.<\/p>\n \u00c9s per aquest motiu que Ecoresonas finalment escull 3 dels tots els agents de revestiments presentats<\/strong>\u00a0 per a cobrir la major part de Fran\u00e7a. Li desitgem tot l\u2019\u00e8xit possible per la seva nova aventura d’exportar\u00a0revestiments de sol a Fran\u00e7a<\/a>.<\/p>\n <\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" La decisi\u00f3 d’exportar revestiments de s\u00f2ls a Fran\u00e7a L\u2019empresa ECORESINAS SLNE es dedica a la fabricaci\u00f3 de resines i micro-ciments per a revestiments de s\u00f2ls i parets, considerats com a materials per a la construcci\u00f3. Ecoresinas decideix d’exportar revestiments de s\u00f2ls a Fran\u00e7a per tal de cr\u00e8ixer i de diversificar el seu risc comercial. L’empresa …<\/p>\n","protected":false},"author":1,"featured_media":6958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[402,407],"tags":[134,92],"class_list":{"0":"post-6957","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-casos-dexit","8":"category-blog-ca","9":"tag-construccio","10":"tag-franca","12":"with-featured-image"},"taxonomy_info":{"category":[{"value":402,"label":"Casos d'\u00e8xit"},{"value":407,"label":"Blog"}],"post_tag":[{"value":134,"label":"Construcci\u00f3"},{"value":92,"label":"Fran\u00e7a"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/08\/ecoresinas.png",905,226,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":402,"name":"Casos d'\u00e8xit","slug":"casos-dexit","term_group":0,"term_taxonomy_id":402,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":402,"category_count":7,"category_description":"","cat_name":"Casos d'\u00e8xit","category_nicename":"casos-dexit","category_parent":0},{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":70,"filter":"raw","cat_ID":407,"category_count":70,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":[{"term_id":134,"name":"Construcci\u00f3","slug":"construccio","term_group":0,"term_taxonomy_id":134,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":92,"name":"Fran\u00e7a","slug":"franca","term_group":0,"term_taxonomy_id":92,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6957"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/comments?post=6957"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6957\/revisions"}],"predecessor-version":[{"id":40681,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6957\/revisions\/40681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media\/6958"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media?parent=6957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/categories?post=6957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/tags?post=6957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}El projecte<\/h2>\n
Els agents comercials de la construcci\u00f3<\/h2>\n
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Cas d\u2019\u00e8xit: l\u2019exportaci\u00f3 de fixacions Lusan<\/span><\/a><\/span><\/h2>\n
Cas d\u2019\u00e8xit: La internacionalitzaci\u00f3 de GMS Sistemas<\/span><\/a><\/span><\/h2>\n
Cas d\u2019\u00e8xit: Singular exporta els seus destil\u00b7lats gr\u00e0cies a la seva pres\u00e8ncia a Alimentaria 2018<\/span><\/a><\/span><\/h2>\n
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