{"id":6913,"date":"2018-09-17T08:04:24","date_gmt":"2018-09-17T08:04:24","guid":{"rendered":"https:\/\/barcelonaexport.projectes.biz\/?p=6913"},"modified":"2024-10-28T09:59:10","modified_gmt":"2024-10-28T09:59:10","slug":"exportacio-fixacions-franca","status":"publish","type":"post","link":"https:\/\/barcelonaexport.projectes.biz\/ca\/exportacio-fixacions-franca\/","title":{"rendered":"Cas d\u2019\u00e8xit: l\u2019exportaci\u00f3 de fixacions Lusan"},"content":{"rendered":"<h2>L\u2019empresa<\/h2>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.google.es\/?gws_rd=sslhttp:\/\/www.lusan.es\/es\/index.php\" target=\"_blank\" rel=\"noopener\"><strong>LUSAN\u00a0fijacions y anclajes, S.L<\/strong><\/a>. es va crear l&#8217;any 1.999 per professionals amb \u00e0mplia experi\u00e8ncia en el sector ferreter. <strong>L&#8217;objectiu de la nova empresa era fabricar i proveir les ferreteries o subministradors industrials d&#8217;un tipus d&#8217;ancoratge met\u00e0l\u00b7lic que en aquella \u00e8poca comen\u00e7ava a ser demandat cada vegada m\u00e9s.<\/strong><\/p>\n<p>Aquesta especialitzaci\u00f3 va provocar una r\u00e0pida acceptaci\u00f3 i augment tant en vendes com en nombre de clients que anaven confiant en el bon fer de la companyia.<\/p>\n<p>Al mateix temps aquest creixement constant va comportar una major demanda i varietat de gamma de productes per part dels clients, la qual cosa va incentivar a l&#8217;empresa a revisar, incorporar i ampliar cada any el seu cat\u00e0leg, <strong>afegint noves l\u00ednies de negoci com el\u00a0nylon, els cargols, elements d&#8217;elevaci\u00f3, reblons, etc\u2026 que ha portat a l&#8217;empresa a posseir un dels cat\u00e0legs m\u00e9s amplis dins del seu sector a Espanya: 5.000 refer\u00e8ncies de producte.<\/strong><\/p>\n<p>Per un altre part, un dels objectius prioritaris per a aquests propers anys \u00e9s la introducci\u00f3 i venda dels productes al mercat internacional , tant a Europa com en mercats tan interessants i de gran projecci\u00f3 com poden ser el continent Americ\u00e0, \u00c0frica o el Pr\u00f2xim Orient.<\/p>\n<p><strong>Actualment\u00a0LUSAN\u00a0ven els seus productes a pa\u00efsos com Per\u00fa, Brasil, M\u00e8xic, Costa Rica , Portugal, Fran\u00e7a, It\u00e0lia, Rep\u00fablica Txeca, Israel, B\u00e8lgica, Ar\u00e0bia\u00a0Saudita.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>Les fires del sector<\/h2>\n<p>&nbsp;<\/p>\n<h3>En subcontractaci\u00f3 industrial podem trovar:<\/h3>\n<p><strong>&#8211;\u00a0 \u00a0Salon Industrie <\/strong><a href=\"http:\/\/www.industrie-expo.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.industrie-expo.com\/<\/a><\/p>\n<p>&#8211;\u00a0 \u00a0<strong>Salon SEPEM <\/strong><a href=\"http:\/\/www.sepem-industries.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.sepem-industries.com\/<\/a><\/p>\n<p>&#8211;\u00a0 \u00a0<strong>Salon SIANE <\/strong><a href=\"http:\/\/www.salonsiane.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.salonsiane.com\/<\/a><\/p>\n<p>&#8211;\u00a0 \u00a0<strong>Salon Midest <\/strong><a href=\"http:\/\/www.midest.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.midest.com<\/a><\/p>\n<p>&#8211;\u00a0 \u00a0<strong>Salon Ouest Industries <\/strong><a href=\"http:\/\/www.ouest-industries.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.ouest-industries.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<h3>I les de construcci\u00f3, com poden ser\u00a0:<\/h3>\n<p><strong>&#8211;\u00a0 \u00a0ARCHIECT@WORK \u2013 PARIS <\/strong><a href=\"http:\/\/www.architectatwork.fr\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.architectatwork.fr\/<\/a><\/p>\n<p><strong>&#8211;\u00a0 \u00a0EQUIP\u2019BAIE <\/strong><a href=\"http:\/\/www.equipbaie.com\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.equipbaie.com\/<\/a><\/p>\n<p><strong>&#8211;\u00a0 \u00a0BATIMAT FRANCE <\/strong><a href=\"https:\/\/www.batimat.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.batimat.com\/<\/a><\/p>\n<p><strong>&#8211;\u00a0 \u00a0IDEO BAIN <\/strong><a href=\"https:\/\/www.ideobain.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ideobain.com\/<\/a><\/p>\n<p><strong>&#8211;\u00a0 \u00a0INTERCLIMA + ELEC <\/strong><a href=\"https:\/\/www.interclimaelec.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.interclimaelec.com\/<\/a><\/p>\n<p><strong>&#8211;\u00a0 \u00a0INTERMAT <\/strong><a href=\"https:\/\/paris.intermatconstruction.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/paris.intermatconstruction.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>El mercat franc\u00e8s de la fixaci\u00f3<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Al 2014 el mercat de la fixaci\u00f3 estava bastant saturat ja que comptava amb una \u00e0mplia pres\u00e8ncia d\u2019empreses franceses dins d\u2019aquesta ind\u00fastria<\/strong>. El mercat de las fixacions representa uns <strong>20 bilions d\u2019euros<\/strong>. En el any 2015, hi ha m\u00e9s de 9.000 empreses que ofereixen productes de fixaci\u00f3 similars als de Lusan al territori franc\u00e8s.<\/p>\n<p>El sector ha passat per uns anys dif\u00edcils degut a la crisi econ\u00f2mica ja que dep\u00e8n enormement del sector de la construcci\u00f3. En baixar la demanda del seu principal sector comprador i davant les dificultats de subsist\u00e8ncia de les empreses restants, hem pogut observar una major entrada de fabricants xinesos amb preus m\u00e9s econ\u00f2mics que els francesos, i Europeus en general.<\/p>\n<p>&nbsp;<\/p>\n<h2>Els principals clients de les fixacions a Fran\u00e7a<\/h2>\n<p>&nbsp;<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"288\"><\/td>\n<td width=\"288\"><strong>Percentatge %<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Venda al detall i organitzat<\/strong><\/td>\n<td width=\"288\">13,66<\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Comer\u00e7 independent<\/strong><\/td>\n<td width=\"288\">5,05<\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Distribu\u00efdors de la xarxa pr\u00f2pia de l&#8217;empresa<\/strong><\/td>\n<td width=\"288\">1,21<\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Majoristes<\/strong><\/td>\n<td width=\"288\">11,86<\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Vendes a usuaris professionals<\/strong><\/td>\n<td width=\"288\">63,37<\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Venda a particulars<\/strong><\/td>\n<td width=\"288\">2,29<\/td>\n<\/tr>\n<tr>\n<td width=\"288\"><strong>Estranger<\/strong><\/td>\n<td width=\"288\">2,56<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p><strong>Com podem comprovar els principals compradors de fixacions a Fran\u00e7a s\u00f3n els usuaris finals\/professionals<\/strong>. Nomes 2,56% es ven fora del pa\u00eds. En canvi un 40% de la producci\u00f3 es feta a fora de Fran\u00e7a.<\/p>\n<p>&nbsp;<\/p>\n<h2>Els agents comercials multicartera del sector de la fixaci\u00f3<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>Hem decidit cercar agents comercials independents per tal de cobrir el m\u00e0xim de territori franc\u00e8s.<\/strong> Hem fet una recerca molt exhaustiva per a acotar molt els perfils. Hem creat un a BBDD de 50 agents comercials que no \u00e9s una llista molt extensa. Per\u00f2 no ha calgut cercar m\u00e9s ja que els perfils estaven molt ben identificats i eren els que necessitava l\u2019empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>En canvi com que han hagut moltes respostes positives s\u2019han hagut de moltes negociacions i redaccions de contractes, malgrat que finalment alguns no han tirat endavant per decisi\u00f3 de l\u2019empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Un total de vuit agents comercials van ser presentats a <strong>Lusan<\/strong>.\u00a0 I estem segur que a partir d\u2019ara fixaran la pres\u00e8ncia de Lusan en el mercat franc\u00e8s. Li desitgem al nostre client molt d\u2019\u00e8xit en el futur.<\/p>\n<p>&nbsp;<\/p>\n<h2>Altres links d&#8217;inter\u00e8s:<\/h2>\n<h2 style=\"line-height: 20.25pt; background: white; margin: 0cm 0cm 3.75pt 0cm;\"><span style=\"font-size: 13.5pt; font-family: 'Montserrat','serif'; color: #0094ca; font-weight: normal;\"><a href=\"\/?p=6894\"><span style=\"color: black;\">Cas d\u2019 \u00e8xit: Motores Campe\u00f3n i el sector de la jardineria a Fran\u00e7a<\/span><\/a><\/span><\/h2>\n<h2 style=\"line-height: 20.25pt; background: white; margin: 0cm 0cm 3.75pt 0cm;\"><span style=\"font-size: 13.5pt; font-family: 'Montserrat','serif'; color: #0094ca; font-weight: normal;\"><a href=\"\/?p=6957\"><span style=\"color: black;\">Cas d\u2019\u00e8xit: Ecoresinas exporta revestiments de s\u00f2ls a Fran\u00e7a<\/span><\/a><\/span><\/h2>\n<h2 style=\"line-height: 20.25pt; background: white; margin: 0cm 0cm 3.75pt 0cm;\"><span style=\"font-size: 13.5pt; font-family: 'Montserrat','serif'; color: #0094ca; font-weight: normal;\"><a href=\"\/?p=6913\"><span style=\"color: black;\">Cas d\u2019\u00e8xit: l\u2019exportaci\u00f3 de fixacions Lusan<\/span><\/a><\/span><\/h2>\n<h2 style=\"line-height: 20.25pt; background: white; margin: 0cm 0cm 3.75pt 0cm;\"><span style=\"font-size: 13.5pt; font-family: 'Montserrat','serif'; color: #0094ca; font-weight: normal;\"><a href=\"\/?p=6224\"><span style=\"color: #1a80b6;\">Cas d\u2019\u00e8xit: La internacionalitzaci\u00f3 de GMS Sistemas<\/span><\/a><\/span><\/h2>\n<h2 style=\"line-height: 20.25pt; background: white; margin: 0cm 0cm 3.75pt 0cm;\"><span style=\"font-size: 13.5pt; font-family: 'Montserrat','serif'; color: #0094ca; font-weight: normal;\"><a href=\"https:\/\/barcelonaexport.projectes.biz\/actualitat\/internacionalitzacio-destillats-artesanals-singular-spirits\/\"><span style=\"color: black;\">Cas d\u2019\u00e8xit: Singular exporta els seus destil\u00b7lats gr\u00e0cies a la seva pres\u00e8ncia a Alimentaria 2018<\/span><\/a><\/span><\/h2>\n<h2 style=\"line-height: 20.25pt; background: white; margin: 0cm 0cm 3.75pt 0cm;\"><span style=\"font-size: 13.5pt; font-family: 'Montserrat','serif'; color: #0094ca; font-weight: normal;\"><a href=\"\/?p=5597\"><span style=\"color: black;\">Cas d\u2019\u00e8xit: La Cuina de la Iaia exporta les seves croquetes gourmet<\/span><\/a><\/span><\/h2>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019empresa &nbsp; LUSAN\u00a0fijacions y anclajes, S.L. es va crear l&#8217;any 1.999 per professionals amb \u00e0mplia experi\u00e8ncia en el sector ferreter. L&#8217;objectiu de la nova empresa era fabricar i proveir les ferreteries o subministradors industrials d&#8217;un tipus d&#8217;ancoratge met\u00e0l\u00b7lic que en aquella \u00e8poca comen\u00e7ava a ser demandat cada vegada m\u00e9s. Aquesta especialitzaci\u00f3 va provocar una r\u00e0pida &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6914,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407,402],"tags":[92,130,98],"class_list":{"0":"post-6913","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog-ca","8":"category-casos-dexit","9":"tag-franca","10":"tag-industrie","11":"tag-subcontractacio-industrial","13":"with-featured-image"},"taxonomy_info":{"category":[{"value":407,"label":"Blog"},{"value":402,"label":"Casos d'\u00e8xit"}],"post_tag":[{"value":92,"label":"Fran\u00e7a"},{"value":130,"label":"Industrie"},{"value":98,"label":"Subcontractaci\u00f3 industrial"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/08\/title-1.png",905,226,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":70,"filter":"raw","cat_ID":407,"category_count":70,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0},{"term_id":402,"name":"Casos d'\u00e8xit","slug":"casos-dexit","term_group":0,"term_taxonomy_id":402,"taxonomy":"category","description":"","parent":0,"count":7,"filter":"raw","cat_ID":402,"category_count":7,"category_description":"","cat_name":"Casos d'\u00e8xit","category_nicename":"casos-dexit","category_parent":0}],"tag_info":[{"term_id":92,"name":"Fran\u00e7a","slug":"franca","term_group":0,"term_taxonomy_id":92,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"},{"term_id":130,"name":"Industrie","slug":"industrie","term_group":0,"term_taxonomy_id":130,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"},{"term_id":98,"name":"Subcontractaci\u00f3 industrial","slug":"subcontractacio-industrial","term_group":0,"term_taxonomy_id":98,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6913"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/comments?post=6913"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6913\/revisions"}],"predecessor-version":[{"id":40695,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6913\/revisions\/40695"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media\/6914"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media?parent=6913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/categories?post=6913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/tags?post=6913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}