{"id":6361,"date":"2018-06-19T09:11:20","date_gmt":"2018-06-19T09:11:20","guid":{"rendered":"https:\/\/barcelonaexport.projectes.biz\/?p=6361"},"modified":"2024-10-28T09:59:15","modified_gmt":"2024-10-28T09:59:15","slug":"mercat-productes-ecologics-franca","status":"publish","type":"post","link":"https:\/\/barcelonaexport.projectes.biz\/ca\/mercat-productes-ecologics-franca\/","title":{"rendered":"Els productes ecol\u00f2gics a Fran\u00e7a"},"content":{"rendered":"<h2>Les tend\u00e8ncies actuals<\/h2>\n<p><strong>Al 2016, el valor de les compres de productes agroalimentaris procedents de l&#8217;agricultura ecol\u00f2gica es va estimar en 7.147 milions d&#8217;euros<\/strong>:<\/p>\n<p style=\"padding-left: 30px;\">&#8211; 6.736 mil milions d&#8217;euros, corresponen al consum familiar (+21,7 % pel que fa a 2015).<\/p>\n<p style=\"padding-left: 30px;\">&#8211; 411 milions d&#8217;euros de compres de productes biol\u00f2gics servits en restauraci\u00f3 fora de domicili, dels qual: 229 milions d&#8217;euros en restauraci\u00f3 col\u00b7lectiva (+5 % pel que fa a 2015) i 182 milions d&#8217;euros en restauraci\u00f3 comercial (+10 % pel que fa a 2015).<\/p>\n<p>&nbsp;<\/p>\n<p>Altres consideracions:<\/p>\n<p style=\"padding-left: 30px;\">&#8211; <strong>71% dels productes biol\u00f2gics consumits a Fran\u00e7a provenen de Fran\u00e7a<\/strong>.<\/p>\n<p style=\"padding-left: 30px;\">&#8211; Entre els<strong> productes importats la 15% v\u00e9nen de pa\u00efsos de la Uni\u00f3 Europe<\/strong>a i l&#8217;altra part de la resta del m\u00f3n.<\/p>\n<p style=\"padding-left: 30px;\">&#8211; <strong>43 % de les importacions s\u00f3n de productes ex\u00f2tics<\/strong> (pl\u00e0tan, cacau, caf\u00e8\u2026)<strong> o purament mediterranis<\/strong> (olives, agres\u2026), on Fran\u00e7a no produeix pas o molt poc d\u2019aquests productes.<\/p>\n<p>&nbsp;<\/p>\n<h2>El detall de les vendes per canal de distribuci\u00f3 \u00e9s el seg\u00fcent:<\/h2>\n<h3>\u00a0Els canals de distribuci\u00f3 utilitzats<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6392\" src=\"https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9.png\" alt=\"The used distribution channels\" width=\"663\" height=\"337\" srcset=\"https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9.png 663w, https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9-300x152.png 300w, https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-9-500x254.png 500w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<p>Des del 2011, el creixement de les vendes org\u00e0niques en supermercats ha estat relativament m\u00e9s feble que en altres canals de distribuci\u00f3. El 2016, la import\u00e0ncia del desenvolupament de vendes de fruites i hortalisses i productes de comestibles en aquest circuit va ajudar a mantenir la quota de mercat a gaireb\u00e9 un 45% enfront de la distribuci\u00f3 org\u00e0nica especialitzada (37%), vendes directes del productor al consumidor (13%) i dels artesans o comerciants (5%).<\/p>\n<p><strong>La distribuci\u00f3 especialitzada en productes ecol\u00f2gics continua sent el circuit m\u00e9s din\u00e0mic amb una taxa de creixement de gaireb\u00e9 el 24%<\/strong> gr\u00e0cies a l&#8217;obertura de noves botigues, per\u00f2 tamb\u00e9 a causa de l&#8217;augment de la cistella mitjana.<\/p>\n<p>Les vendes directes van experimentar un creixement lleugerament m\u00e9s lent (+ 15%) a causa de les condicions meteorol\u00f2giques desfavorables per a la producci\u00f3 el 2016 i la forta demanda de canals de comercialitzaci\u00f3 llargs.<\/p>\n<p>&nbsp;<\/p>\n<h2>Altres links d&#8217;inter\u00e8s<\/h2>\n<p><a href=\"\/?p=7274\">El sector del packaging a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6934\">El mercat de les TIC a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6758\">L\u2019exportaci\u00f3 de l\u2019objecte promocional a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6872\">El mercat franc\u00e8s de la jardineria<\/a><\/p>\n<p><a href=\"\/?p=6814\">Oportunitats de negoci en el sector de la decoraci\u00f3 d\u2019interiors<\/a><\/p>\n<p><a href=\"\/?p=6673\">L\u2019exportaci\u00f3 del sector decoraci\u00f3 a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=6295\">El mercat dels vins ecol\u00f2gics a Fran\u00e7a<\/a><\/p>\n<p><a href=\"\/?p=4339\">M\u00e8xic ens ofereix noves oportunitats de negoci<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les tend\u00e8ncies actuals Al 2016, el valor de les compres de productes agroalimentaris procedents de l&#8217;agricultura ecol\u00f2gica es va estimar en 7.147 milions d&#8217;euros: &#8211; 6.736 mil milions d&#8217;euros, corresponen al consum familiar (+21,7 % pel que fa a 2015). &#8211; 411 milions d&#8217;euros de compres de productes biol\u00f2gics servits en restauraci\u00f3 fora de domicili, &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[127,119,92],"class_list":{"0":"post-6361","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog-ca","8":"tag-bio","9":"tag-estudio-comprat","10":"tag-franca","12":"with-featured-image"},"taxonomy_info":{"category":[{"value":407,"label":"Blog"}],"post_tag":[{"value":127,"label":"Bio"},{"value":119,"label":"Estudio de comprat"},{"value":92,"label":"Fran\u00e7a"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2018\/06\/Barcelona-Export-1-1.png",905,226,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":70,"filter":"raw","cat_ID":407,"category_count":70,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":[{"term_id":127,"name":"Bio","slug":"bio","term_group":0,"term_taxonomy_id":127,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"},{"term_id":119,"name":"Estudio de comprat","slug":"estudio-comprat","term_group":0,"term_taxonomy_id":119,"taxonomy":"post_tag","description":"","parent":0,"count":4,"filter":"raw"},{"term_id":92,"name":"Fran\u00e7a","slug":"franca","term_group":0,"term_taxonomy_id":92,"taxonomy":"post_tag","description":"","parent":0,"count":22,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6361"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/comments?post=6361"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6361\/revisions"}],"predecessor-version":[{"id":41241,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/6361\/revisions\/41241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media\/6286"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media?parent=6361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/categories?post=6361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/tags?post=6361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}