{"id":10360,"date":"2019-04-08T10:09:33","date_gmt":"2019-04-08T10:09:33","guid":{"rendered":"https:\/\/barcelonaexport.projectes.biz\/?p=10360"},"modified":"2024-10-28T09:59:02","modified_gmt":"2024-10-28T09:59:02","slug":"sector-cosmetic-espanya","status":"publish","type":"post","link":"https:\/\/barcelonaexport.projectes.biz\/ca\/sector-cosmetic-espanya\/","title":{"rendered":"El sector cosm\u00e8tic a Espanya"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.stanpa.com\/cifras-clave-cosmetica\/\" target=\"_blank\" rel=\"noopener\">El sector cosm\u00e8tic a Espanya<\/a><\/strong> est\u00e0 <strong>en constant creixement <\/strong>des de fa alguns anys. <strong>L&#8217;inter\u00e8s per la cura de la pell i el cabell<\/strong>, a m\u00e9s <strong>de la perfumeria i el maquillatge<\/strong> no deixa de cr\u00e9ixer a tot el m\u00f3n, i a aquesta realitat no escapa Espanya, on el sector cosm\u00e8tic comen\u00e7a a <strong>acumular anys de creixement sostingut.<\/strong><\/p>\n\n\n\n<p>\u00a0<br> <strong>El mercat mundial de cosm\u00e8tics<\/strong> va estar valorat en 461,6 mil milions d&#8217;euros en 2017 i d&#8217;acordaamb un estudi publicat durant el primer trimestre de 2018, s&#8217;estima que el <strong>sector cosm\u00e8tic a Espanya creixi un 7,14% interanual fins a 2023<\/strong>. Aix\u00f2 situaria al sector cosm\u00e8tic en els 710,5 mil de milions d&#8217;euros.<\/p>\n\n\n\n<p><br><strong> Uns guanys astron\u00f2mics de les quals el sector cosm\u00e8tic a Espanya seria part\u00edcep com un dels 10 primers exportadors mundials de perfums i cosm\u00e8tics<\/strong>.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\nEn creixement constant<\/h2>\n\n\n\n<p>No seria una exageraci\u00f3 considerar que <strong>per al sector coms\u00e8tic a Espanya, la crisi ja est\u00e0 m\u00e9s que superada<\/strong>. Despr\u00e9s de la important caiguda que va experimentar en 2008 el sector va comen\u00e7ar a recuperar-se.\u00a0<\/p>\n\n\n\n<p><br>\nEn l&#8217;exercici 2017 va haver-hi un creixement de 2,2% respecte a 2016, amb un\nvalor de mercat de 4.271 milions d&#8217;euros. D&#8217;acord amb el <a href=\"https:\/\/media.timtul.com\/media\/beautyclusterbarcelona\/BAROMETRO%20SECTOR%20COMESTICA%20Y%20PERFUMERIA%202018_20180502135708.pdf\" target=\"_blank\" rel=\"noopener\">cl\u00faster\nespanyol&nbsp;Beauty<\/a>, el creixement per a 2018 seria d&#8217;un 2-3% addicional.\nSi b\u00e9 hi ha un alentiment de la taxa de creixement, <a href=\"http:\/\/www.revistabeautyprof.com\/es\/notices\/2018\/04\/el-consumo-de-perfumes-y-cosmeticos-crece-por-tercer-ano-consecutivo-72615.php#.XKMoNtjtaUl\" target=\"_blank\" rel=\"noopener\">segueix\nla tend\u00e8ncia a l&#8217;al\u00e7a<\/a>.&nbsp;<\/p>\n\n\n\n<p><br>\n<strong><a href=\"https:\/\/vanidad.es\/belleza\/114417\/cosmetica-made-in-spain-debes-conocer.html\" target=\"_blank\" rel=\"noopener\">Els\nproductes per a la cura de la pell<\/a> representen el segment m\u00e9s important del\nsector en la pen\u00ednsula ib\u00e8rica<\/strong>, amb un 28,1% de les vendes. Li segueixen\nels productes de cond\u00edcia (25,3%), perfums i frag\u00e0ncies (18,8%), productes per\nal cabell (18,3%) i la cosm\u00e8tica decorativa (9,5%).<\/p>\n\n\n\n<p>&nbsp;<br>\n<strong>La salut del sector a Espanya coincideix\namb les projeccions i tend\u00e8ncies internacionals. El desig d&#8217;homes i dones per\ncuidar m\u00e9s la seva aparen\u00e7a, preservant una aparen\u00e7a<\/strong> <strong>m\u00e9s juvenil<\/strong>, \u00e9s un factor important d&#8217;acord a la recerca\nde&nbsp;Orbis&nbsp;Research&nbsp;citada per Reuters en 2018.<\/p>\n\n\n\n<p> <br><strong>Per a Espanya el sector cosm\u00e8tic tamb\u00e9 \u00e9s una font important d&#8217;ocupacions amb m\u00e9s de 35 mil ocupacions directes i un estimat de 200 mil ocupacions indirectes.\u00a0<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Exportacions a\nl&#8217;al\u00e7a<\/h2>\n\n\n\n<p>En relaci\u00f3 a les exportacions del sector com\u00e8tic a Espanya, que <a href=\"\/?page_id=18\">s\u00f3n el nostre principal inter\u00e8s<\/a>, les perspectives del sector cosm\u00e8tic  s\u00f3n molt positives. Casos com el creixement accelerat de <strong>les <a href=\"https:\/\/www.eleconomista.es\/empresas-finanzas\/noticias\/9526821\/11\/18\/El-sector-de-la-cosmetica-espanola-comienza-a-brillar-en-China.html\" target=\"_blank\" rel=\"noopener\">exportacions cap al mercat xin\u00e8s<\/a><\/strong> s\u00f3n prova fefaent d&#8217;aix\u00f2.\u00a0<br> <br><a href=\"http:\/\/www.expansion.com\/fueradeserie\/cuerpo\/2017\/03\/15\/58c90d85e2704e29068b45a5.html\" target=\"_blank\" rel=\"noopener\">A la fi de 2018<\/a> es va reportar que les exportacions al gegant asi\u00e0tic havien crescut un 267% en un any. Encara que la quota de mercat espanyola \u00e9s encara petita en comparaci\u00f3 Fran\u00e7a, Corea del Sud i el Jap\u00f3, el creixement est\u00e0 molt per sobre del d&#8217;aquests pa\u00efsos.\u00a0<\/p>\n\n\n\n<p><br>Pel que fa a les \u00faltimes xifres disponibles, les exportacions van cr\u00e9ixer un 11,5% en 2017, per a situar-se en 3.508 milions d&#8217;euros. <strong>M\u00e9s del 50% d&#8217;aquestes exportacions \u00e9s dins de la Uni\u00f3 Europea <\/strong>amb Portugal, Fran\u00e7a i Alemanya com a principals mercats. Les principals destinacions no comunitaris s\u00f3n els Estats Units, Emirats \u00c0rabs, Hong Kong, M\u00e8xic, R\u00fassia, Xile i el Marroc.\u00a0<\/p>\n\n\n\n<p><br>L&#8217;an\u00e0lisi de <a href=\"https:\/\/barcelonaexport.projectes.biz\/es\/actualidad\/balanza-comercial-espana\/\">la balan\u00e7a comercial d&#8217;Espanya que vam publcar recentment<\/a> situa al sector com el 12 en exportacions i 18 en importacions, inclinant-se el volum de negoci en favor de la ind\u00fastria espanyola.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><br>\nAltres links d&#8217;inter\u00e8s:<\/h2>\n\n\n\n<p><a href=\"\/?p=8393\">El secret de l\u2019economia de la Xina<\/a><\/p>\n\n\n\n<p><a href=\"\/?p=7675\">El mercat gastron\u00f2mic a Fran\u00e7a<\/a><\/p>\n\n\n\n<p><a href=\"\/?p=5030\">Acompanyem a 4 dels nostres clients a Alimentaria 2018<\/a><\/p>\n\n\n\n<p><a href=\"\/?p=9477\">La ind\u00fastria del formatge a Espanya<\/a><\/p>\n\n\n\n<p><a href=\"\/?p=7720\">Com afectar\u00e0 el Brexit a Espanya?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sector cosm\u00e8tic a Espanya est\u00e0 en constant creixement des de fa alguns anys. L&#8217;inter\u00e8s per la cura de la pell i el cabell, a m\u00e9s de la perfumeria i el maquillatge no deixa de cr\u00e9ixer a tot el m\u00f3n, i a aquesta realitat no escapa Espanya, on el sector cosm\u00e8tic comen\u00e7a a acumular anys &hellip;<\/p>\n","protected":false},"author":1,"featured_media":10358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","footnotes":""},"categories":[407],"tags":[22,113,137],"class_list":{"0":"post-10360","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-blog-ca","8":"tag-consultoria-exportacio","9":"tag-espanya","10":"tag-estudi-de-mercat","12":"with-featured-image"},"taxonomy_info":{"category":[{"value":407,"label":"Blog"}],"post_tag":[{"value":22,"label":"Consultoria d'exportaci\u00f3"},{"value":113,"label":"Espanya"},{"value":137,"label":"estudi de mercat"}]},"featured_image_src_large":["https:\/\/barcelonaexport.projectes.biz\/wp-content\/uploads\/2019\/04\/SPANISH-COSMETIC-SECTOR.png",905,226,false],"author_info":{"display_name":"admin","author_link":"https:\/\/barcelonaexport.projectes.biz\/ca\/author\/ideadmin\/"},"comment_info":0,"category_info":[{"term_id":407,"name":"Blog","slug":"blog-ca","term_group":0,"term_taxonomy_id":407,"taxonomy":"category","description":"","parent":0,"count":70,"filter":"raw","cat_ID":407,"category_count":70,"category_description":"","cat_name":"Blog","category_nicename":"blog-ca","category_parent":0}],"tag_info":[{"term_id":22,"name":"Consultoria d'exportaci\u00f3","slug":"consultoria-exportacio","term_group":0,"term_taxonomy_id":22,"taxonomy":"post_tag","description":"","parent":0,"count":7,"filter":"raw"},{"term_id":113,"name":"Espanya","slug":"espanya","term_group":0,"term_taxonomy_id":113,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"},{"term_id":137,"name":"estudi de mercat","slug":"estudi-de-mercat","term_group":0,"term_taxonomy_id":137,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/10360"}],"collection":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/comments?post=10360"}],"version-history":[{"count":1,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/10360\/revisions"}],"predecessor-version":[{"id":41207,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/posts\/10360\/revisions\/41207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media\/10358"}],"wp:attachment":[{"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/media?parent=10360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/categories?post=10360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/barcelonaexport.projectes.biz\/ca\/wp-json\/wp\/v2\/tags?post=10360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}